The expertise behind Azure comes from iblink, the UK's leading consumer engagement and digital experience specialist. Azure was born from a 12-week brand audit involving an extensive consumer research programme looking at the ‘guest' viewpoint on experiential, digital and advertising media at Bluewater.

iblink has forged an exclusive partnership with Bluewater which gives unprecedented freedom and access to brands looking to capitalise on the extraordinarily powerful branding opportunities that only Europe's premier retail destination can provide.

On top of this, behind Azure is a fully managed Client service from iblink which offers one point of contact for everything from strategic planning to space-booking, design, build and delivery of installations and experiential activity using a network of approved suppliers.