State-of-the-art mobile digital enticement

At the three key anchor points of Bluewater - House Of Fraser, Marks & Spencer and John Lewis - Azure gives you an event-specific Bluecasting solution, allowing you to transmit brand messaging, event information and promotional enticements straight to consumers Bluetooth phones throughout the centre.

Immediate engagement, maximum impact

The Island is one of the most prominent and influential branding opportunities outside Bluewater.

• One of the key external branding spaces. Create stunning signage, dramatic lighting and giant 3D sets
• Perfect directional location for messages to consumers prompting a reaction before they get out of their car
• Power available ( 2 x 13amp sockets)

135 sq m of high traffic frontage

A 135 sq m expanse of Bluewater frontage is yours with Azure to create your campaign and experiential activity. Leading directly on to Bluewater’s main welcome auditorium, "Azure’s Ark" on the upper deck of the main car park, the space is the perfect opportunity to captivate your audiance as they start their shopping journey.

Engage your audience at the entrance way

Each column is different in size as the upper level sweeps down to the lower level at an angle. Shortest length is 9.5m

The complete outdoor engagement package

Azure gives you unprecedented freedom to dominate the full portfolio of outdoor media sites, from lampposts to mega posters and EMS boards. No opportunity is off limits.

The EMS Board

Positioned just before the Island, the EMS (electronic message system) is highly effective for communicating live events and not-to-miss opportunities. Make use of three rows of 18 character spaces, with background colour, font style & colour specified to your needs. An unmissable media opportunity.

48Sheets and Mega 6 Sheets

Strategically positioned on the approach to the mall and in 8 powerful new locations from September 2008. New opportunities for 48 sheets scrolling displays and Mega 6 sheets.

Bluewater's primary entrance way

The Ark is an exceptional and inspiring site space in which to create a sensation, with a huge variety of branding points. Positioned next to Boots and Topshop, The Ark takes maximum advantage of the relentless footfall through Thames Walk, and features:

Special branding opportunities across two levels

• 8 columns > 9.5m high
• 4 wall spaces on each level; Height – 3.5m, Width – 5.6m (not straight line)
• 22 A0 posters on both levels (960cm wide by 1.22 high)
• 4 x hanging banners within site

Two levels of opportunity on the shopper journey

The Well leads directly on from The Ark. This exciting space has an atrium opening out on to the upper level, allowing branding points on both levels of Thames Walk.

Unique sampling opportunities. No limits

As part of the Azure package, your Brand Ambassadors are completely free, for the first time ever, to patrol the entire shopper-packed length of Thames Walk, driving visitors to the key areas of your promotion, event or experience. A sampling opportunity of unprecedented power.

Azure's third powerful experiential space

Leading directly to and from The Well, The Triangle is located directly onto Thames Walk in Bluewater’s heavy shopping main thoroughfare. This striking space allows for directional signage on both levels of the Mall to drive consumers to the main space – The Ark

Giant banners for giant impact

There are four excellent banner sites within the Ark. Through Azure, you can own key sections giving you huge reach and standout throughout the centre or unmissable directional signage to a display or event.

Blue section (part of Thames walk) has 14 banners.

Double sided and visible on both the upper and lower levels it’s an additional communication tool to bolt on to any existing branding, for great standout.

Banner Specification

Lightweight PVC print and welded together to form a double sided banner, weighted top and bottom.

Each weight bar is approx. 5 kilos, 800mm in length and should be sealed at each end.

Artwork Specification

4-colour print ready PDF with bleed. Minimum ¼ size.

Your brand right under their nose

Floor media in Bluewater are all part of the Azure site space package. You can create a stir with extensive 50 or 100m branding trails irresistibly drawing consumers to your central locations.

Shout over the crowds

No ordinary Bluewater promotion allows access to the ceiling spaces – but with Azure, they’re all yours. On the upper level in Thames Walk, above the Well and The Triangle, are unique spaces which you can brand, paint, design and get as creative with as you wish. The sky’s the limit.

Your brand in front of 250,000 consumers

For sustained branding impact, Azure puts you in the Bluewater Mall Guide, featured in and around the centre and mailed to 250,000 consumers four times a year with a print run of 500,000.

Visually stunning architectural spaces

Suspended from the ceilings, Bluewater’s spectacular Sails are a visually stunning architectural feature. They move throughout the day, tracking the sun to regulate mall temperature. They’re an extraordinary new branding opportunity available only through Azure that you can use to create stunning visual impact.